About Amerisurv| Contact    
Magazine | Newsletter    
Flickr Photos | Advertise    
HomeNewsNewsletterAmerisurv DirectoryJobsStoreAuthorsHistoryArchivesBlogVideosEvents
Register to receive the Amerisurv Newsletter | Also See Our LiDAR News Newsletter | RSS Feed  

Sponsored By

Software Reviews
Continuing Series
An RTN expert provides everything you need to know about network-corrected real-time GNSS observations.
Click Here to begin the series,
or view the Article PDF's Here
76-PageFlip Compilation
of the entire series
Test Yourself

Got Answers?
Test your knowledge with NCEES-level questions.
  Start HERE
Meet the Authors
Check out our fine lineup of writers. Each an expert in his or her field.
Wow Factor
Sponsored By

Product Reviews
Partner Sites







Spatial Media LLC properties




  The American Surveyor     

Pointools Names Joe Croser as Vice President of Products Print E-mail
Written by Pointools   
Wednesday, 22 September 2010

London, 22 September 2010 – Pointools Limited has named Joe Croser as Vice President of Products, adding proven go-to-market experience to the Pointools  board of directors. Croser will lead Pointools’ product management, product  marketing, and sales strategy to position the whole Pointools team – including  its global channel partner network – to best serve the needs of its rapidly  growing user base.
“Joe is a major addition to our management team,” said Faraz Ravi, CEO.  “ His global sales and marketing experience combined with his natural ability to  simplify complex product positioning and messaging is key to our continued  growth.”
Croser joins Pointools with more than 20 years of sales, marketing, and product experience in architecture, engineering, and construction (AEC) industries. Before joining Pointools, Croser was Global Marketing Director with Bentley Systems, Incorporated – the world’s leading supplier of software solutions for the infrastructure lifecycle. In this role Joe provided marketing  leadership for more than 75 per cent of the company’s revenue-generating  products and software subscription offerings. During Croser’s five-year tenure  at Bentley’s headquarters in the USA, Bentley’s revenues increased by 60% from  $300m to $500m.
Croser is buoyant about Pointools’ future, “Our high performance point cloud modelling software is unrivalled. With Pointools’ software on the desktop,  users can open much larger point cloud models – much faster – and enjoy  unprecedented on-screen graphics performance.”
“So with best-in-class software already in hand my first priority is to expand our partner network by adding the right industry experience to the right  geographies. In particular I see a huge opportunity for existing AutoCAD and  Rhino resellers that want to supply best-in-class point cloud software to their  existing client base via our application plug-ins.”
Before joining Bentley in 2005 Croser served as Technology Strategy Director for Parkview International London PLC, a Hong Kong-based property developer. Prior to that Croser gained valuable project experience working with some of London’s best known owner-operators and AEC design firms including the  BBC, BAA, Richard Rogers Partnership, Buro Happold, and Reid Architecture.
Croser studied architecture in Oxford where he gained a Bachelor of Arts degree. He joins Faraz Ravi and Tony Rogers on the Pointools board of directors.
About Pointools
Pointools is an independent technology company that provides best-in-class software for working with point cloud models – the billions of 3D measurements  usually collected by terrestrial and airborne laser scanning systems. With applications in a wide range of markets including design, plant and process,  manufacturing, construction, engineering, heritage and surveying to name but a few, the Pointools software portfolio includes the market leading, manufacturer independent, point cloud processing, visualization, and presentation  solution. The Pointools application suite includes Pointools Edit, Pointools View Pro, Pointools 4 Rhino, Pointools Model (for AutoCAD) and the Pointools Vortex  API – licensed by Bentley as the point cloud viewing engine for their comprehensive portfolio of software solutions which includes  MicroStation.

< Prev   Next >


Amerisurv Exclusive Online-only Article ticker
Featured Amerisurv Events
List Your Event Here
contact Amerisurv


SXblue Announces
Premier Receiver

press [at] amerisurv.com
Online Internet Content


News Feeds

Subscribe to Amerisurv news & updates via RSS or get our Feedburn
xml feed

Need Help? See this RSS Tutorial

Historic Maps

post a job
Reach our audience of Professional land surveyors and Geo-Technology professionals with your GeoJobs career ad. Feel free to contact us if you need additional information.


Social Bookmarks

Amerisurv on Facebook 

Amerisurv LinkedIn Group 

Amerisurv Flickr Photos 

Amerisurv videos on YouTube 



The American Surveyor © All rights reserved / Privacy Statement
Spatial Media LLC
7820B Wormans Mill Road, #236
Frederick MD 21701
301-695-1538 - fax