Industry Professionals Can Now Deliver Accurate, More Detailed Research

Redlands, California—ESRI's 2008/2013 demographic data updates identify new trends such as the potential retirement of the baby boomers, reduced consumer spending, changes in income, and rising unemployment rates. Updated data variables, such as population, housing, age, income, and home value, ensure that analysts can conduct their research with the most accurate information, particularly for fast-developing areas.

Additions and changes in the 2008/2013 demographic data include new tables for the 2008 Population 25+ by Educational Attainment and the 2008 Population 15+ by Marital Status variables, extension of the 2008 Household Net Worth table to $1 million, and expansion of the 2008 Household Net Worth by Age of Householder table to $500,000.

New methodology innovations include quarterly updates to the population and households data variables. For data users who prefer to define their own trade areas, ESRI has developed a current database of the block weights used to retrieve information for user-defined polygons.

In addition to the 2008/2013 demographic data, ESRI's business, consumer expenditure, Community Tapestry segmentation, and Retail MarketPlace databases have also been updated.

"In these challenging economic times, this information enables our customers to accurately assess the changes in their market areas, enabling them to make better decisions that can improve their efficiencies, provide needed services, and grow revenues," says Catherine Spisszak, data product manager, ESRI. "Professionals across all industry sectors can use the data to more precisely analyze their market areas and produce detailed research."

The data is currently available in more than 75 reports and maps from Business Analyst Online, ESRI's on-demand analysis tool, and as ad hoc databases; it will be available soon in ArcGIS Business Analyst desktop software, the optional ArcGIS Business Analyst Segmentation Module, and in ArcGIS Business Analyst Server. Information from these reports can be used by organizations to analyze trends, identify growth, and make business decisions about expansions and new market opportunities.

For more information about ESRI's 2008/2013 databases, visit www.esri.com/data or call 1-800-292-2224.

About ESRI
Since 1969, ESRI has been giving customers around the world the power to think and plan geographically. The market leader in GIS, ESRI software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. ESRI applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. ESRI is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at www.esri.com.